The Challenge
Wolves wanted to create a scratch card product to promote along side their current membership lottery to provide additional income for their community charity. The club needed expertise and guidance in creating a scratch card which would appeal to their supporter base and met the legal and regulatory requirements of the Gambling Act 2005.
40k
Scratch Cards
7
Prize Levels
>£20k
Profit
The Scratch Card Process
Our team worked with Wolves to design and deliver a scratch card product in unison with the club, its design team, and delivery partners, which would see their charity raise over £20,000.
Our team worked with the club’s staff and their partners to create several beautifully designed options to choose from.
Several packages were created with varying numbers and levels of prizes available to be won, from a £1,000 top prize, through to stadium tours and signed shirts – prizes every fan would be happy to win.
“Working with Wolves was an absolute privilege and a thoroughly enjoyable experience”
James Rose
Director
