The Lottery Challenge
Lincoln City had been raising money from its old Birthday Lottery for years. They were looking for a refresh and help in managing the administration of their lottery, in order to free up their internal staff resource.
Our team worked with the club to relaunch their lottery, as the Imps Lottery. As part of the project, we designed and built a new website, transferred players from their old lottery, and took away all of the time consuming admin work they had been doing.
£25k
Top Prize
3
Super Draw Prizes
1
New Website
The Lottery Development Process
Our team worked with the club to identify a product which would appeal to their fans and properly tie in with the club’s brand.
The relaunch of the lottery included designing and building a brand new website dedicated to the lottery. The website, includes information on the lottery, club and how the profits will be spent.
Lottery Super Draw
Every month all of the Imps lottery players are entered in to the Imps Super Draw which offers three guaranteed prizes with real fan appeal.
The prizes include two tickets a home game in corporate hospitality, a pair of match tickets, and a match shirt signed by the entire first team squad.
“Working with Lincoln was brilliant fun and it’s great to work with a club that has real ambition for the future.”
James Rose
Director
